DTLR + New Balance Host Community Event to Celebrate New Colorful Summertime Shoe Collaboration: The Gelato 990v6

On Saturday, July 13 from 1-5 p.m., DTLR, a highly successful lifestyle retailer with over 250 stores in 21 states, is hosting a community event at its Camp Creek store to unveil its latest collaboration with New Balance: The Gelato 990v6. This kid-exclusive, summertime shoe release features a vibrant color palette reminiscent of Gelato on a hot summer day. From tart blues to zesty oranges, it offers a flavor-inspired hue for every kid’s style.

To help launch this colorfully delectable kids shoe in a playful and engaging way, the event will feature:

A DTLR-branded Gelato truck, providing free colorful and icy treats for attendees, in-store giveaways

special appearances from kid influencers King Moore, Semaj and Heiress Harris, DJ, live performances, face painting and more.

The Gelato 990v6 is set to hit shelves at DTLR stores nationwide and online on Friday, July 12. The summertime limited edition collaboration is available in grade school, preschool, and toddler sizes.

WHEN: Saturday, July 13, 2024

TIME: 1-5 p.m.

WHERE: DTLR Camp Creek

3614 Marketplace Blvd.

East Point, GA 30344

DTLR is one of the country’s most successful lifestyle retailers, with over 250 stores in 21 states. In fusing our passion for fashion, entertainment, sports, and community empowerment, there is no doubt we run the streets. As we accelerate our growth, you can look forward to DTLR continuing to bring you the hottest and latest fashions provided by top apparel and footwear brands like NIKE, JORDAN, ADIDAS, ARMANI EXCHANGE, HUGO BOSS, TIMBERLAND, UGG, NEW BALANCE, THE NORTH FACE, POLO RALPH LAUREN, UNDER ARMOUR, ETHIKA, PUMA, NEW ERA CAP and MITCHELL & NESS. Make no mistake: we are the ONE STOP for young, trendsetting multicultural audiences. For more information, please visit www.DTLR.com.