Costco’s Foot Traffic Increases For 13th Week After Reaffirming DEI

Costco has recorded 13 consecutive weeks of increased foot traffic as it reaffirms its commitment to DEI.

According to Retail Brew, Costco’s increased foot traffic reached the 13-week mark during the week of March 17.

Unlike Target, Amazon, Walmart, and other major retailers, Costco moved to uphold its DEI initiatives amid attacks and pressure against such programs and policies from the Trump administration.

Cotco’s board of directors requested earlier this year for its shareholders to vote against a proposal from the National Center for Public Policy Research (NCPPR) to dismantle its DEI programs.

“Our success at Costco Wholesale has been built on service to our critical stakeholders: employees, members, and suppliers. Our efforts around diversity, equity and inclusion follow our code of ethics: For our employees, these efforts are built around inclusion — having all of our employees feel valued and respected,” the board previously wrote in a message. “Our efforts at diversity, equity and inclusion remind and reinforce with everyone at our Company the importance of creating opportunities for all. We believe that these efforts enhance our capacity to attract and retain employees who will help our business succeed. This capacity is critical because we owe our success to our now over 300,000 employees around the globe.”

Over 98 percent of Costco’s shareholders voted against the proposal in January.

Civil rights activist Rev. Al Sharpton encouraged consumers to “buy-cott” Costco after its decision to uphold DEI.

“We are planning to release a boycott list in the coming days,” Sharpton previously said. “But in the interim, we are going to do a ‘buy-cott,’ which means we are going to support those who support diversity.”

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