Apple Inc. seems the perfect company. It’s as simple as that. Every gadgety product it has put out in the last 10 years has created a flurry … better yet a firestorm of activity, and scrambling in the marketplace and technology industry. If Apple announces that an announcement is on the horizon, we’re on it. And before we know it, in line, to get whatever it is. It’s like they have some sort of magical power over consumers. But, it’s not magic. It’s the power of a few basic tenets done well. And this month, we’re serving it up.

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