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If You Aren’t Using Facebook Messenger to Interact with Customers Somebody Else Might Be

By Brent Leary

When you see a stat like ‘330 million people used Facebook Messenger for the first time last year to connect with a small business,’ it’s a huge indicator that a major change is happening – and it’s only the beginning. This was one of the findings from a study commissioned by Facebook, and to better understand how customers are using Messenger to interact with businesses I spoke with Linda Lee of Facebook’s Messenger team. Below are a few of the key takeaways that may help you understand how Messenger can help you connect with customers.

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