Current, the rewards platform that enables a blockchain-powered entertainment experience for consumers, has launched a media rewards ecosystem for iOS and Android users. Current pays music lovers for listening across 100,000-plus stations from around the globe — as much as $600 in value per year — with points redeemable for gift cards, consumer electronics and other forms of payment coming such as cryptocurrency.
Available to both iOS and Android users, Current offers users several ways to earn rewards. In addition to listening to their favorite music, users can earn points by viewing qualified videos, performing microtasks, completing short surveys, and voluntarily sharing basic personal information.
“Current gives people an exciting new option by unlocking rewards for things they already do every day,” says Dan Novaes, the company’s co-founder and CEO. “Consumers are quickly realizing that their attention and participation in online activities has inherent value. Current offers them an easy way to profit from that participation. This is real value that adds up significantly for the user, by the day, week, month, and year.”
Anyone using Current can redeem the points they earn for gift cards from a wide range of stores, shopping sites, and entertainment providers through partnerships that include Amazon, Best Buy, Uber, Google Play, iTunes, Target, Walmart, Starbucks, and many others. Points can also be redeemed for electronic goods such as headphones, smart watches, speakers, and other accessories.
A number of future enhancements to the Current ecosystem are planned over the next 6-18 months; additions may include offers linked to credit cards that allow users to double or even triple dip on cash back programs when shopping both in store and online, the ability to exchange points for cryptocurrencies such as Current’s $CRNC, and more.
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