Current, the rewards platform that enables a
blockchain-powered entertainment experience for consumers, has launched a media
rewards ecosystem for iOS and Android users. Current pays music lovers for
listening across 100,000-plus stations from around the globe — as much as $600
in value per year — with points redeemable for gift cards, consumer electronics
and other forms of payment coming such as cryptocurrency.
Available to both iOS and Android users, Current offers
users several ways to earn rewards. In addition to listening to their favorite
music, users can earn points by viewing qualified videos, performing
microtasks, completing short surveys, and voluntarily sharing basic personal information.
“Current gives people an exciting new option by
unlocking rewards for things they already do every day,” says Dan Novaes, the
company’s co-founder and CEO. “Consumers are quickly realizing that their
attention and participation in online activities has inherent value. Current
offers them an easy way to profit from that participation. This is real value
that adds up significantly for the user, by the day, week, month, and
year.”
Anyone using Current can redeem the points they earn for
gift cards from a wide range of stores, shopping sites, and entertainment
providers through partnerships that include Amazon, Best Buy, Uber, Google
Play, iTunes, Target, Walmart, Starbucks, and many others. Points can also be redeemed
for electronic goods such as headphones, smart watches, speakers, and other
accessories.
A number of future enhancements to the Current ecosystem are
planned over the next 6-18 months; additions may include offers linked to
credit cards that allow users to double or even triple dip on cash back
programs when shopping both in store and online, the ability to exchange points
for cryptocurrencies such as Current’s $CRNC, and more.
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