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Old Fourth Ward breaks ground on mixed use development

Opening 2021 in the Heart of the Old Fourth Ward in Atlanta, Georgia

Lucror Resources in partnership with Sixty West is developing an energetic blend of hotel rooms, offices, and meeting space. Waldo’s is set to make its mark on Atlanta, Georgia, in 2021. The thoughtfully designed, mixed-used property named after philosopher and poet Ralph Waldo Emerson will be located in the historic Old Fourth Ward in the Boulevard corridor by Edgewood Avenue. A celebration of community, Waldo’s is part of the expansion of a tried and true neighborhood that is filled by spirit, passion, creativity, and rich history.

Among its assets, the 200,000-square-foot living and workspace will house one of the first U.S. locations for Hilton’s new lifestyle micro-hotel brand, Motto by Hilton. Handpicked for Waldo’s, guests can experience 146 flexible and efficient guest rooms with a local, urban vibe, in addition to the property’s other features of retail destinations and offices that will play to and support the culture of the dynamic community and city of Atlanta. This innovative property also boasts an underground parking deck, landscaped courtyard, an expansive bar and restaurant, coffee shop, and a “Living Room” area – where work, play, and communing are encouraged. The Motto by Hilton hotel will be managed by Hospitality Ventures Management Group (HVMG), which currently operates 43 hotels and convention centers in 17 states.

“The Old Fourth Ward neighborhood of Atlanta is rooted in culture and history and is an exciting market to introduce Motto by Hilton,” says Tripp McLaughlin, global brand head, Motto by Hilton. “Our brand prides itself on being ‘inviting and local’; Motto invites guests and the community in through an authentic and social atmosphere with thoughtful design that uniquely weaves into the fabric of a neighborhood, and this development aligns perfectly with that vision.”

“Based on our familiarity with both the Atlanta marketplace and numerous Hilton brands, we are confident Motto by Hilton is the ideal lodging addition to anchor Waldo’s,” said Robert Cole, president & CEO, HVMG. “The Old Fourth Ward already is one of Atlanta’s most dynamic areas and deserves a flagship hotel to meet the growing demand by visitors flocking to this part of town. With its emphasis on the guest experience, Motto by Hilton speaks to travelers eager to create their own, unique stay. We are confident that Motto by Hilton Atlanta Old Fourth Ward will set the bar for all future hotels in the marketplace’s segment.”

Additionally, Waldo’s is setting a new precedent with architectural firm TVS Design’s heavy timber office building. The eco-friendly approach sources plantation timber and sequesters CO2 for the life of the building. Producing concrete and steel is highly carbon-intensive, together accounting for nearly 10 percent of global emissions. By contrast, trees capture and store carbon dioxide as they grow – around one ton per cubic meter – making mass timber a much more climate-friendly building material. Because these materials can be made from panels of fast-growing trees like spruce, they can be produced without harvesting old-growth forests.

The six-story office building will feature a mix of exposed wood, natural lighting, and local art. Visitors and locals alike can also take advantage of convenient access to the Atlanta BeltLine’s Eastside Trail, iconic landmarks, and an array of restaurants, bars, coffee shops, and markets.

“We are committed to creating a healthy work environment at Waldo’s, embracing nature by utilizing mass timber for our ceilings, wood columns, implementing natural light and greenery to foster health and productivity,” states Arun Nijhawan, managing principal of Lucror Resources. “This eco-friendly construction choice Waldo’s has made is ideal for a generation focused on the consequences of climate change.”

To celebrate its arrival to the neighborhood, Waldo’s is hosting a private groundbreaking ceremony on Nov. 13, 2019, with city officials, residents, and Old Fourth Ward and Atlanta community and business leaders. Waldo’s will be located at 40 Boulevard NE, Atlanta, GA 30312.

For more information about Waldo’s and Motto by Hilton, visit www.waldosatl.com. Stay connected on Facebook at www.facebook.com/waldosatl and Twitter and Instagram at @waldosatl.



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©2019 Atlanta Tribune: The Magazine

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